May 08, 2022
In Welcome to the Forum
Gratifying and frictionless to C Level Executive List connected customers. Index of topics Engagement economy: what it is and why it matters The term was used for the first time in 2012 when the article by Doug Palmer, Steve Lunceford and Aaron J. Patton was published in the Deloitte Review “ The engagement economy: how C Level Executive List gamification is reshaping business". From a principle of engagement based on gamification, today the idea behind the engagement economy is simple but profound: we all live in a new C Level Executive List era in which everything and everyone is connected. The engagement economy is a model C Level Executive List of interaction and relationship that embodies the fundamental change in the relations between buyers and sellers, extending to the entire supply chain involved in the delivery of the product or service. It starts from listening to customers and potential customers to build a management C Level Executive List ecosystem in which all business areas are involved not only to plan and organize the offer, maximizing response times. The purposes are higher: # 1 Engagement economy from the C Level Executive List front end point of view To guarantee each customer a relevant and rewarding experience by building a real multi-channel storytelling service tailored to their needs and which goes far beyond simple sales. Engagement economy from a backend C Level Executive List point of view Rethink the organization to harmonize the work of all business units. The starting point is information sharing. Brands must involve all teams to define a communication co-creation system that diversifies listening and service modalities to design offer modalities C Level Executive List based on a new native design which, to manage attention and interaction C Level Executive List includes all the touch points of the relationship and business.